PR pros will often tell you that public relations is an art, not a science. Yet it seems that it’s often easy for those same PR pros (I’ll be the first to call myself out here) to stand behind some of the formulaic, rather scientific strategies and tactics we were taught back in college or the early years of our careers. These are the “rules” of public relations – not to be broken because they apply to any and all situations. Or do they? ... More
Wikipedia allows anyone across the internet to create or change information in sort of a global encyclopedia. For many of us, it’s one of the first places we go when starting initial research for a project. Granted, it shouldn’t be the last place we go—not by a long stretch. But it can be a useful tool in the planning phases of a project. With more than 400 million unique visitors monthly, Wikipedia can be an excellent source for education. ... More
Remember the infamous villain from Batman, Two-Face? (In thinking back, this post will make for much better points if you refer to the Aaron Eckart portrayal of Two-Face in the 2008 summer blockbuster The Dark Knight. If you were thinking back to the 1995 Batman Forever version of Two-Face played by Tommy Lee Jones, then we need to get you caught up to speed in the movie references department.) ... More
According to a recent research study, young consumers don’t want brands to connect with them via social media. BRANDWEEK recently shared results of a Forrester study that showed only 6% of 12- to 17-year-olds who use the Web desire to be friends with a brand on Facebook. And almost half of them don’t think brands should even have a presence on social media sites. ... More
As a part of the public relations department, Twitter is certainly a friend of mine. But we have this sort of love/hate relationship, where I have to fit all of my information into those 140 characters. ... More
I was first introduced to this concept as a child watching The Wizard of Oz when I saw that the all-powerful wizard is just a small man hiding behind a curtain ... ... More
The marketing world is full of writing rules and regulations and writers who boldly break them (Think: Drink it Slow). But for public relations, the AP Stylebook is our go-to guide for all things grammar-related ... ... More
In the latest attempt to fill every part of our lives with marketing messages, now they are invading your serene bench at the city park. ... More
As we close out 2010 we always take time for evaluation. What worked ... what didn't work ... ... More
Hello, my name is Steven. And, I am addicted to Linkedin.
I must admit, as an early boycotter of Facebook and MySpace, I’ve always thought myself as somewhat superior to those poor souls that have been taken over by the maintenance of their online profiles. I lampooned those social network junkies that tirelessly post meaningless updates, comment on pictures of cute cats and dogs, and have uploaded enough photos and videos to grind the bandwidth availability of the entire Internet to a halt. ... More
The school is built, the paint is dry, the cranes are removed, the tents are down, the trucks are gone, the wooly pockets have been planted, the Extreme team has gone back to Hollywood and we have returned to our “real jobs.” What an amazing week we just experienced ... More
We are saddened to tell you that our company founder and personal mentor, Mr. Dale Gish, passed away on September 7, 2010, at the age of 73. Those of you who knew Dale knew what a fun and caring guy he was, and we would be remiss not to take a second and raise a glass to salute the life of an admirable man ... ... More
GS&F has recently switched to a trial-period of Flex Time. Some of us are coming in at 7:30 and working until 4:00. Others, like myself, have chosen the 9:00 - 5:30 option. There's an 8 - 4:30 for those who want to beat the rush-hour traffic ... More
This whole idea of DIY has me hooked. My issue is when I see something on HGTV that would be perfect for my home; I don’t know where to go to get the materials, let alone, how to use those materials. ... More
It always happens in slow motion. Your mind knows it’s supposed to be holding it but for some odd reason, your hand simply lets it go. It’s almost like an action movie and you’re the ninja ... More